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October 13, 2009

Reaching the Center of the Network

In his critique of research on the impact of Twitter on movies, Henry Copeland, the founder of Blogads, makes an excellent point that in looking at how ideas move through networks one needs to focus on “the influence on the people in the center of the network, the hub.”

Coincidentally, I was reading Henry’s post after I had been looking at the distribution of blogs that are part of the Blogads advertising network on the health and energy policy network maps that we released last week.

With concentrations in the center of the attentive clusters focused on energy and health policy, many of the blogs utilizing Blogads are well positioned to move the discussion on these issues.

Targeting advertising on blogs in the center of these networks is a clear path to impact the related discussions.




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