Whitehouse.gov – Reaching Beyond the Echo Chamber

In preparing for last week’s Personal Democracy Forum, which focused this year primarily on the role of new media in government, we (Morningside Analytics) took a look at the blog footprint of Whitehouse.gov now and one year ago.

The results?  The White House has successfully expanded their online reach beyond political bloggers and is now part of the discussion within blogs who are normally attentive to health/science, technology and culture.